What’s in a name?
Posted by subbuthepeaceful
Never one for too much self-expression or status updates, finally a plunge into blogging. After several years at I-Cube, Razorfish in its many forms, AKQA Part 1, running my own company Core • Continuum, and now back to AKQA, perhaps some expression of ideas and perspectives is good. Sometimes, I look back and struggle to find out what is the core competence that threads all these experiences. Even if I had something to say, what would it be about? Software engineering, Ruby on Rails, ATG, e-Commerce, small business, technology practices in a marketing agency, COBOL to C transformation, technical leadership, coaching baseball, cooking, geography? What is this blog about, besides random ramblings, of which there are many?
One's hobbies and dabblings do not qualify them as an expert. Experience does not equate to expertise. A struggle to find relevance and core competence amidst a rather tumultuous first half of this year, I think has prompted a realization. What I've ended up doing best in most cases is to add clarity to any situation, but in a manner that is geared towards answering the following question: "Ask what must be done, not what I can do? Ask what is required, as opposed to what's in it for me?" A little preachy perhaps, but truthfully representing a core value. (Thank you Ashish Mamania, for your kind words when we met recently after many many years.)